COVID-19 has impacted the seafood industry in more ways than one. Many businesses have adapted to the circumstances and have found ways to continue doing business without travel and tradeshows. Here are some great lead generation tools to help support your sales and marketing efforts.
Directories and Lead Lists:
Trademodo’s Directory: Looking for new buyers or suppliers? We have over 10,000 businesses listed on our interactive directory. You can search for businesses by what they do and what they sell in a specific location (IE: Salmon supplier <in> Canada). Connect with them on our website, or through the contact information on their business profiles. Free to use and free to add your business.
The Seafood Marketplace by Seafax: This is a large online magazine with thousands of business listings from SeaFax’s database. As one of the leading providers of seafood business information, you can be assured the company information here is accurate. Free to sign up and view.
Seafood Expo’s Exhibitor Lists ( NA / Global ): Unable to attend this years expo? Missed a few stalls while walking around the exhibit? Rest assured as Diversified Communications listed all the expo’s exhibitor information on their website.
Marine Stewardship Council (MSC) directory: Looking for a new MSC supplier? Their online directory lists every company certified under the MSC label. Filter by location, species, activity or name.
Aquaculture Stewardship Council (ASC) directory: Looking for a new ASC supplier? Their online directory lists every company certified under the ASC label. Search by species, location or name.
Sea-Ex and Trade-Seafood websites: Although not the prettiest and user-friendly websites in the world, they both have many businesses listed on their directory.
Online Tools:
ZoomInfo: Looking for a specific persons contact information? Well, ZoomInfo is one of the leading platforms for gathering company information. The data is constantly being updated through their software so you can be confident in its accuracy. That being said, they are quite pricey costing hundreds a month.
HubSpot: Just calling Hubspot a CRM platform would be doing it a disservice. They have evolved into an industry leading all-in-one software that can help you get and keep more customers.
SEMRUSH: SEMRUSH is the industry leading SEO research tool. Research keywords, competitors, content marketing, advertising, social media and more. The software can get pricey but the information is priceless when used properly.
Unbounce: Unbounce is a online integrated landing page builder that help you optimize your conversions with its proprietary AI technology. Easily put together custom landing pages to convert as many leads as possible.
What lead generation tools are your business using? Which ones have been the most effective? Our team can help you get the most out of your sales and marketing efforts.
